DIXON HOTEL, LONDON

Steeped in history and featuring elegant Edwardian architecture, the building required a careful and refined approach to the signage and wayfinding that was in keeping with the interior design.

Guided by the client’s brand guidelines, we worked with a high-end black and gold colour palette on both the exterior and interior finishes. The material used throughout is brushed brass with black etched feature elements, blending perfectly with the timeless dark wood and neutral wall finishes. The warm lighting perfectly highlights the golden surfaces and helps to convey a consistent, refined brand message.