The O2 Intercontinental Hotel
The Intercontinental London is a stunning Hotel project in Greenwich. Intercontinental is the flagship brand of the IHG group, leading Global Hotel Operators. Occupying a highly prominent site beside London’s O2 Arena and across the river from the UK’s financial centre, the branding of this venue is all-important.
Such a landmark scheme called for specialist input to develop, manufacture and install a complex variety of highly Bespoke elements. Ascot stepped up to the mark with solutions – not only for the signage but also for the main Reception glass wall system and diverse lighting features.
Bespoke signage items include stunning brands, specially created to capture the Maritime Heritage of Greenwich Peninsula. Corporate wayfinding throughout the building utilises a timeless Gold anodised
finish, combined with subtle LED lighting for individual lettering elements. Forming first impressions is the magnificent 8 metre high reception backdrop, created by Ascot from bespoke glass tiles suspended from bronze anodized framing. From hand-made Italian crystal pendants and traditional crafted lampshades, to breath-taking Backlit recesses, Ascot also provided beautiful bespoke lighting.
These elements all combine to take the interior designer’s dreams from concept to reality.