A key aspect of this hotel refurbishment project is the large-scale bespoke-fabricated branding signage to the main external elevations.
Being a highly prominent site at Heathrow Airport, close to one of the main runways, the client was keen to make the most of their branding opportunities. This resulted in a request for some of the lettering to be roof-mounted, calling for specialist input to the challenging fixing detail – a requirement Ascot thrives on.
The lettering incorporates perforated vinyl to the face, enabling striking illumination by night whilst maintaining corporate colour and suitable presence by day. Fixings include a variety of custom-designed up-stand framework, all PPC-finished.