Nuffield Southampton Theatres
Ascot co-ordinated all elements of the signage on this contemporary theatre project - from wayfinding design concepts to final installation
Located in the noted Cultural Quarter, the Nuffield Theatres are an important new part of Southampton’s performing arts scene along with its neighbour the John Hansard Gallery. A unique and high-calibre signage scheme was a fundamental requirement to make the building instantly recognisable and easy to navigate.
Externally, we followed the NST brand to create a stand-out illuminated entrance feature. Expertise was required for the supporting framework to fit neatly with the angled stone cladding. The frame was finished to match the window mullions for a clean, unobtrusive look.
Within the building we used brand fonts, colours and shapes to develop an appropriate wayfinding system. This included the requirement for all signs to be interchangeable, to allow for any future content updates. DDA-compliant Braille and tactile is present on all room signage to help create a more inclusive building.
We also created a bespoke donor wall using a mosiac of etched and infilled single veneered blocks. This allows for future additions when required.