New Square Shopping Centre
New Square is a 473,000 square feet shopping and leisure venue in West Bromwich, UK. This £140 million newbuild project is a showcase of bespoke corporate brand signage at its best.
Ascot worked with an entirely bespoke concept to deliver a stunning signage scheme – ranging from large scale external totems and light-boxes to internal directories.
The main anchor tenant brands are prominently displayed on the entrance totems, along with the New Square corporate logo and colour
theme. Wayfinding maps are incorporated to the pedestrian concourse totems, to aid visitor orientation throughout the complex.
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