Ascot delivered a complete rebrand scheme for this high profile hotel project in Kings Cross, London.
Externally this includes built-up lettering and logos with special day-night vinyl, to create even internal white illumination by night and solid colour by day. This had to be installed at high level locations, also to bespoke fabricated framework at low-level location between arches.
The internal signage consists of premium finish brushed stainless steel panels with screen – printed text / graphics.
The complete package was developed by Ascot from initial concept design to final construction status, working closely from the corporate Brand Guidelines at every stage. The end result is stunning, with the brand on prominent display at key elevations and subtle yet functional interior wayfinding.