Aloft Liverpool is an ultra-stylish luxury hotel, set in the heart of the city’s central business district. The 116-room facility is no less than the renovated Royal Insurance Building, a historic 112-year old Grade II* listed landmark with outstanding architectural value.
This won the Building Construction Industry’s award for Building Project of the Year, beating off stiff competition from several other high profile developments.
This is a truly distinctive project, involving a blend of tasteful interior finishes to co-ordinate with the heritage style throughout. Ascot designed, manufactured and installed a bespoke Walnut themed internal way-finding solution, incorporating DDA-compliant embossed tactile text and Braille.
Externally, the Aloft corporate brand is displayed by means of custom built-up lettering with face illumination. This was carefully designed to co-ordinate with the building façade.
Ascot developed and delivered the signage elements throughout in accordance with the Aloft Corporate Brand Guidelines.